erica tanov

An Afternoon With Hiroko of Hataguchi Collective

An Afternoon With Hiroko of Hataguchi Collective

Hataguchi Collective is the paper and stationary project started by our very own Hiroko Kato. With prints that resonate deeply with Hiroko's Japanese upbringing and techniques that were inspired by a trip to India, Hataguchi Collective has presented Hiroko with a limitless outlet for channeling her influences and creative energy. Each card is made completely by hand- first designed and painted in her home studio, then sent to India to be screen printed and hand-dried in the wind on recycled paper. We met with Hiroko and her twin toddlers, Haru and Kiko, one sunny afternoon in her Emeryville loft, to...

Employee Picks: Hannah Ricker

One of the most exciting parts of our job at Erica Tanov is incorporating new, emerging designers alongside our own pieces and classic go-to brands. We love showing our customers how the season's most popular shoe pairs with a year-round essential; or how a riskier print can be worn as easily as a neutral. But since each one of us has our own unique point of view, we thought it would be nice to let our staff highlight their favorite seasonal picks and show how they would style them.

This week's employee picks comes from Hannah Ricker, one of our...

Early Spring Lookbook

The first of our spring collection, shot in the studio by Gabrielle Stiles.

Modeled by Alexandria Jade.







Studio Visit With Ariel Clute

Studio Visit With Ariel Clute

Ariel Clute is an artist living and working in Oakland, California, with her husband and three children. We spent the morning visiting Ariel's home studio to learn more about the process behind her namesake jewelry line, and found ourselves engulfed in inspiration- boxes of mid-century beads and sequins, vintage Japanese thread, and beautiful ceramics adorning the shelves and walls of her upstairs loft. Every piece of Ariel's collection takes on its own life, coming together in an organic way and thoughtfully pieced together with time, when the right moment or material comes along to complete it. Colorful, material-focused, intentionally made-...

Introducing Sierra Reading

One of the most rewarding aspects of what we do at Erica Tanov is having the privilege of working alongside many talented women, and creatively collaborating as much as possible. This season we are excited to introduce and give you a glimpse into the studio of Sierra Reading, Oakland-based textile artist and long-time friend and employee at Erica Tanov. You can check out the silk-indigo pieces she created for us this spring season in our stores now.

Originally from the small California farming community of Colusa County, Sierra went on to earn her B.F.A. in textiles from the California College...