subtle. soft. beautiful. clean. pure.
there is a thread that runs through all that erica tanov does, whether it's her women's wear collection, her home wear collection, or the serenity she creates in her stores. it has to do with a sense of well being.
for erica, design is the process of discovering, or rediscovering, the essential nature of things.
a california native, erica moved to new york in 1985 to study at parsons school of design. after graduating she remained in manhattan where she first worked for designer rebecca moses, and then launched her eponymous collection in 1990. her earliest pieces, seamed slips and chemises, reflected a dedication to the finest fabrics, meticulous construction, and subtle details. for erica, quality is more a reflex than a decision. it's second nature, she explains: "i've always been drawn to things that have an enduring beauty, that are well-designed and well-made."